,

4 (433) 01.04.2019 - 20.04.2019

100 ࢭୢ
ࢭࢭ 븭 Ⳮ 볭. ୢ , , 볭 , 㳳 .

­ ­ ­ ­­­ ­ ­ ­­­ ­­­­. ­ ­ ­­ ­­ ­­ ­­­ ­, ­ ­­ ­­ ­ ­­ ­­­ ­­­, ­­ ­­ ­­.

 

­­ ­­ ­­­ ­­­ , ­ ­­ ­­­­­ ­ ­ ­­ ­­­, ­ ­­ ­­­ ­­­ ­­­ ( ­ ­­­­ ­), — ­ ­ ­, ­ ­ ­­ ­­. ­ ­­ ­ ’­, ­­­­ ­­­­ ­­ ­­, ­ ’­ ­­ ­­ ­­ ­­­ ­­. ó­­­ ­­ ­­­ ­ ­­­ ­­ ­­ ­­, ­ ­­ ­, ­­ ­­ ( ­ ­­ ­­ material studies/­­­­ ­­­­ ­­­ ­­ ­­ ­­­­­ ­­­ ­­­). ­­ ­­ ’­ ­­ ­ ­­­­ ­­­­ ­­ ­­, ­ ­ ­­ ­­­­.

 

­­ ­­­­ ­­­ ­­ ­ ­­­­­ ­­ ­­. ­­­ ­ ­­ , ­ ­­­ ­ ­ ­ ­­­, ­ ­ ­­­ ­­­­ ­­­­. 1923 ­ ­ ­ ’­­­ ­ ­­­. ­­­, ­ ­­ ­­ ­ ­­ ­ ­­­ ­ ­ ­­­­ ­ ­ ­­. 1925- ­­­ ­­, ­ ­­ ­ ­­ ­­­­ ­­­­­ ­ ­ ­­­ ­­­ (­­ ­ ­). ­­­ ­, ­ ­, ­­, ­­­­ ­­, ­­­­ ­ ­­ ­ ­­ ­­. ­ ­ ­ ­­ ­­ ’­ ­, ­­­ , ­­­, ­ ­ ­­. ­ ­ ­­ ­ ­­­ ­­ ­: Venus ­­­ Bauersche Gie erei, ­­ -­ ­­­­ ­­­­ ­­ ­, ­ Grotesk ­­ ­­­ J.G. Schelter & Giesecke (­ ­ ­ ­­­ Schelter Grotesk), ­ ­­ ­ ­­ «­­ ­­ ­­­ ­­ ­­ ­­­». ­ ­­­ «Eine Stunde Druckgestaltung» (1930) ­ ­­ ­ Venus. ­ ­­­­­ ­­­.

 

³­ ­ ­ «­­ ­» ­, Futura ­­­ ­­ ­­ ­­ ­­ ­­ ­­­­ ­­ ­ ­­ ­ Bauersche Schriftgiesserei (­), ­­­ 1927 ­. ­­ ­­­ ­ ­­­­ ­ ­­ ­, ­ ­ Futura ­ ­­­­­ ­­ ’­­­ ­­­ ­. 1928 1939 Futura ­­­­ ­­­­­­, ­­­ ­­­ ­­­ ­­ ­ ­­ 1959 ­, ­­­ ­ ­­­­ ­­ 1980-. ­­ ­­ ­­ ­ ­ Futura ­­­ ­­ ­ Fundicion Tipografica Bauer SL ­­­.

 

, ­­­ ­ ­­ ­ ­, ­­ ­­ ­­ ­­­­­ ­­, ­­­­­ ­ ­ ­­­ ­ ­­­ ­ ITC Bauhaus ­ ­­ ³­­ ­­ ­­­­ ­­­ ­ ­ ­­ ­­­, ­ ­ 1975 ­. ­­, ­­ ­ ­ ­ ­­­ ­ ­­­ ­­ ­­ ­ ­­ ­ ­­, ­­ ­­ ­­ ­­ ­­­ ­­ ­­­­ ­­­ ­­­­ ­­ ­.

 

­­ ­­ ­­­ ­ ­­­ ­­­ ­ ­­ ­­­. ­­ ­ ­ ­ Futura ­ ­­­­ ­­­ ­­­ ­­­ «­­­» — ­ ­­­ ­­­ , ­­­ ­­­ ­ ­ ­ , ­­­ ­­, ­­­ ³­­ ­­. ­ 1980- — ­­ 1990- ­­ ­­­ «­­» «­» ­­­­­ ­­ ­­ ­ Futura, ­­ ­­ — ­­­ ­ Futura.

 

­­ ­­ ­­ ­­­ ’­ ­­ ­­ ­­ ­­ ­­­, ­­ ­ ­­­­ ­­, ­­ ­ ­ ­­ ­­­­ ­­ ­­ ­­­, ­ ­­­­ ­­­ ­­. 糢­, ­ ­, ­ ­­­ ­­ ­­­ ­­. ­ ­­­ ­­ ­­ ­ ­, ­᳢­ ­­ ­ ­­ ­ ­­­: «­ ­­, ­­ ­». ­ ­­ ­­ ­­­­ ­­ ­­­. ­ ­­ ­, ­­­­ ­­ «­ ­ ­­­ ­­», ­­­­ ­­ ­­­ ­­­ ­­­, ­ ­­­­ ­­ ­ ­­­­.

 

­­­ ­, ­ ­ ­­­­­­ ­­­ ­­­­ ­­­­ ­, ­ ­ ­­ ­ ­ ­­­ ­­­ ­­. ­­ ­­ ­­­ ­­­ ­ ­ ­­­ ­ ­­ ­­ ­­ ­ ­­­­ ­­­­ ­­ ­ ­­ ­­­, ­­­­ ­ ­­ ­­­, ­ ­­­­ ­­­: ­­­ ­’-­, ­ ­ ­­ ­. , ­­­ ­­, ­­­­ ­­­­­ ­­­­ ­ ­­­, ­ ­­­ ­ ­ ­­­ ­­­ ­ ­­­, ­­­ ­ ­ ­­ ­­ ­­­­.

 

­­ ­­ ­­­ ­­­ ­ ­­ ­­ ­­­ ­, ­­ ­, ­­­­ ­­ — «­­­ ­» (­­­­ ­­) ­­­ ­­. ­ ­ ­-­­­ ­­­­­ ­ ­­ ­­ ­­ ­­­ ( ­ ­­ ­­ ­ 60 ­ 1927 ­, «­ ­­­» — 90 ­, ­ ­ ­­­ ­­ ­’). ­ ­ ­ ­­ 90 ­, ­­ ­ — 10. ­ ­ ­­­­ ­­­ ­­ 50 ­, ­­­ ­ — 155.

 

­­­ ­­ ­­­­ ­­ ­ ­ ­­ ­ ­­­­ ­­ ­­ ­ ­ ­ ­ ­ ­­ ­ ­ ­­. 2017 ­ ­ ­ ­ ­­ ­ ­ ­ ­­­ ­ «­» ­ ­ ­ ­­.

 

­­ ­-­ ­­ ­­ ­­ ­­ ­­ ­, ­­糳 ­­­­. ­­ ­ ­ ­­ ­­­ ­ ­­­: ­ ­ ­­­ ­­­, — ­?

 

­­ ­­ ­­­ ­­, ­ ­ ­ ­­ ­­ ­ ­­, ­­ ­­­/­­ ­ — ­­ «­». 1925 ­ ­­ — ­ ­ ­ ­, ­ ­ — ­­­ ­­ ­­­ ­, ­­, ­ ­ ­­ ­ ­­ ­­.

 

­ ­, ­ ­, ­­ ­­­­ ­ «­­», ­­­ ­­ ­­ ­­­ ­, ­­­ ­ ­ ­ ­­ ­­, ­­­ ­­. ­­, ­­­ ­ ­­ ­­ ­­ ­­­­ ­­­­.

 

­ «­­ ­» (Katalog der Muster), ­­­ ­­ ­­­ ­­ ­ ­­­, ­­ ­­ ­ ­­ ­, ­ ­ ­­­ ­­­­ ­­­ ­, ­­­ ­­ ­­ ­­­ ­, ­­ ­­­­ ­ ­ ­ ­­. ­­ ­­­ ­­­ ­­ ­ ­ ­­­ ­­ ­­­ ­ ­­ ­, ­­, ­ ­­ ­­: ­­­­ ­­­ ­­, ­ «­» — ­­­.

 

­ ­­ B-3 ­ ­­­­ ­ ­, ­­ ­­. 1950- ­­ ­ ­ ­­ ­­ ­ ­­ ­­ Gavina. ­ ­ ­­ ­­ ­­­­­ ­ «­­». ­ 1960- Gavina ­­­­ ­ ­­ ­­­ ­­­ Knoll. ­­­ ­ ­­ ­ «­­» ­­­­­ ­ ­­. ­ ­­ ­­, ­­­ ­­­ ­­, ­­­ ­­­ ­ ­­ ­­­­ ­­, ­­­­­ ­­­ ­­ ­. ­­­ ­­­­­ ­­ ­­­ ­­ ­. ­­ Knoll 1960- ­­ , ­ ­᳢ ­ ­.

 

­ ­­ ­­ Cesca Chair B32 ­ ­­ ­­­ ­­ ­­ ­ ­ ­ ­, ­­ ­ ̳ . ­­糢 ­ ­ ­. ˳­­, ­ ­­ ­­­볢 ­­. ­ ­­, ­ ­­­­ Knoll, ­ ­ ­­­ ­, ­­­ ­, ­ ­ ­ ­ ­­ B32 ­­­ ­, Ţ­ — ­ ­.

 

ó­­ ­­ ­­­­ ­­­­ ­ ­-­ ­. ­­ ­­­ ­ ­­­, , ­­, ­ ­ ­­ ­­ ­­, ­­­­ ­­ ­­­, ­­­ ­­, ­­­ ­­ ­­­ ­ ­. ­ ­ ­­ ­­, ­­ ­ ­­ ­­, ­­ ­­ ­ (­ ­, ’­­ ­­ ­­).

 

­ ­­ ­­­­ ­ ­ ­­­­ ­­­ ­­­ ­­­ ­ ­­ ­­­­­­, ­­ Schwintzer & Gr.ff, Berlin, ­­­­ 1928-, ­­ ­ ­­ ­ ­­ . ­ ­ ­­ Ruppel ­­ 1929 1932 . ­ ­­­ ­­ ­­­. ­ ­­ ­ ­­­ ­, ­ ­ ­­ ­­­ . ­­ ­­ ­ ­ ­­­ ­­ ­­ ­­ ­­­­ ­ ­­­ 1983 ­. ­ 1967- ­­­­ ­ ­ ­­­ ­­­ ­­­ Alessi ­볳 ­­ ­­ ­­, ­­­ ­ ­. ­­­ ­ ­ ­­ ­ ­­­ ­­­­­ ­, ­ ­­ ­ ­. ­­ ­ ­ ­­ ­­­ ­­ ­­­ ­ ­ Alessi.

 

­­­ ­ ­­ ­ . MT 49 ­ ­­, ­ ­­ ­ ­ «­» ­­ 2007 ­ ­­­ ­­­­ ­ $ 361 000. ­ ­­ ­ ’­ ­­

 

1920- 1970- ­­­ ­­­­ ­­ ­ ­­ ­­ ( ­ ­ ­­­ ­­­ ­­­ ­ ­). ­ ­­ ­­­­ ­ «­» ­­ ­ ­ ­­­­­ ­­, ­­ ­, ­­ , ­­­ ­­ ­­, ­ ­­ ­­ ­­. , ­­­ ­ ­­ ­­ ­­ ­­­ ­­­ 1920- 2007- ­­ ­­ ­­ ­­.

 

­ ­ ­­ ­­ ­­ ­­­ ­­ ­ ­. ­ ­­ ­­ ­­­ ­ ’­­­ ­­ ­­­­ ­ ­ ̳ ­­­ ­­­ ­­ ­. ­ ̳ ( ̳ ­­ ­ ­­­­ ­­) ­­ ­ ­­ ­ ­­­ ­ (­ ­­­ ­ ­ ­), ­­­­­ ­ ­­­­ ­­ ­­­ ­­­ ­­ « ­, ­­ Schriever Rosshaar, 1934». ­­ ­­ ­­ ­­ ­­ ­ ­­ ­ ­ ­ ­­ ­­ ­­ ­­­ ­­ ­.

 

˳­ , ­­­­ ­­ ­ ̳ , ­ ­­­ ­ ­ ­. ­­, , ­ ­­ ­­­­ ­­ ˳­ ̳ ­­ ­­ ­. ­ ­­ ­ ­­Ⳣ­ ­ ­ ­ ­­, ­ ­ ­ ­쳢 ’­­ ­­­­ ­­ ­­ ­­ ­ ­­ ­­.

 

1960- ­­­ ­­ ­­­ ­­­­ ­­ ­ ­­­ ­­­ ­ «-

­» (Rosenthal). ­­ ’­­­ ­ ­­糢­­ ­­ ­­ (­­­ ­­, ­ ­) ­­ ­­ ­­­, ­­ ­­­­ ­ ­­ ­ ­ ­­, ­ ­ ­ ­ ­­ ­­ ­­ ­. ­­ ­­­ ­­ ­ ’­ ­ ­­, ­­­ ­­ ­­, ­ ­­­ ­­. ֳ ­ ­, ­ ­ ­­糢­ ­­ ­­­ ­, ­­­ ­­ ­­.

 

ֳ ­ ­ ­ ­­ ­­ ­­­ ­ ­­­ ­ ­­ ­­? ­­ ­­­ ­­ ­­ ­­ ­­, ­­­, ­ ’­­ ­ ­ ­, ­­ ­ ­­. ­ ­­­­­ ­ ­­ ­­ ­ ­­­ ­­ ­­­ ­­.

 

­ ­­ ­­­ ­ ­ ­­ ­­­, ­­­ ­­, ­­­ ­ ­ ­ ­ ­­ ­­­­. ­­­­­ ­­­ ­­ ­­ ­, ­ ­ ­ ­­ ­­ ­­ ­­­ ­­ ­ ­ ­.

 

ó­­ ­­­ ­­ , ­­ ­­­ ­­ ­ ­ ­, ˳­ ­­ ­­­ ­­ ­­­ ­­ ­­­ ­­­­­, ­­­ ­. ­, ­­ ­ ­­­ ­­­, ­ ­­­, ­­ ­­­ ­­­ ­ ­ .

 

­­­ ­­ ­­­­ ­­ ­­, ­ ­ ­ ­­ ­­ ­, ­­­ ­­­㳳 ­­, ­­­, ­­ ­ ̳ ­­­ ­, ­ ­­ ­, ­­ ­­ ­­ ­­, — ­ ­ ­­ ­. ­­ ­­ ­­ ­ ­­ ­ ­ ­ ­ ­­ ­ ­­­ ­­, ­­­ , ­ ­­­ ­­ ­­.

 

­­ ­ ­­ ­­ ­ ­­­ ­­­ ­­­ ­­­ ­­­ ­­­, ­­ ­ ’­­ ­­­ ­­­ ­­­ ­­, ­­ ­­ ­­ ­ ­­쳳. ­­­­ ­ ­ ­­­ ­­ ­­ ­, ­ ­­ ­­­, ­­­­ ­ ­ ­ ­­­ ­­­ ­ ­­, ­­, ­ , ­ ­ ­­ ­­­.

ϳ­­­